Site of the Month for December 2011 discusses Marketing and Media Information. Finding information and resources of marketing such as direct marketing, email marketing, market research, consultants, media and more.

“Under the Federal Trade Commission Act:

* Advertising must be truthful and non-deceptive;
* Advertisers must have evidence to back up their claims; and
* Advertisements cannot be unfair.

Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state.”